Pamela Zubow Poe, PhD, MPH, CHES

Pamela Poe

Pamela Zubow Poe Phd, MPH, CHES

Director, Graduate Certificate in Health Education and Communication

Assistant Professor


PhD, Temple University
MPH, Westchester University of PA
MM, Westminster Choir College of Rider University
MA, American University
BM, Syracuse University

Research Interests

  • Health Communication and Health Literacy
  • Social Marketing for Health Promotion and Disease Management
  • Behavior Change Communication and Health Education


Dr. Poe is a Certified Health Education Specialist (CHES).  Her research and teaching at University of the Sciences focus on the many ways in which effective health communication strategies and health education practices can lead to behavioral change. Her published and presented research includes direct-to-consumer prescription drug ads and older adult perceptions of health risk, online health information-seeking for older adults, improving health literacy and health communication practices for health professionals in healthcare settings, social marketing for health promotion and disease management, and the use of writing, memoir and theatre to understand healthy lifestyle throughout the lifespan.  Dr. Poe teaches the three core courses for the Graduate Certificate in Health Education and Communication, including Health Literacy, Behavior Change Communication, and Health Communication and Education. She enjoys working with students to encourage individual exploration of research interests including research strategies related to the intersections of health, communication and education.

Selected Fellowships and Service

  • US Dept. of Health and Human Services Health Communication Fellow
  • US Presidential Management Fellow (Public Health)
  • US Centers for Disease Control and Prevention (CDC) Peer Reviewer for Health Communication Grant

Selected Scholarly Activity

Poe, P. Simply Speaking: A 12-part curriculum to improve communication skills in hospitals. Communication, Medicine and Ethics Conference, Aalborg, Denmark. (2016).

Poe, P. E-health literacy for older adults: Community and federal collaboration to training older adults in the use of health web sites. International Conference on Communication, Medicine and Ethics (COMET), Lugano, Switzerland. (2014).

Poe, P. and Thomas, R. Communication training for healthcare providers and clients: An analysis of case studies … using community theatre strategies. International Conference on Communication, Medicine and Ethics (COMET), Lugano, Switzerland. (2014).

Biedenweg, K., Meischke, H., Bohl, A., Hammerback, K., Williams, B., Poe, P., and Phelan, E.A. Understanding older adults’ motivators and barriers to participating in organized programs supporting exercise behavior.  Journal of Primary Prevention. (2013).

Poe, P.Z. Direct-to-consumer drug advertising and ‘health media filters’: A qualitative study of older adult women’s responses to DTC ads.  Atlantic Journal of Communication 20(3):185-199. DOI: 10.1080/15456870.2012.692236. (2012).

Poe, P.Z., Guest Editor. Special Issue: “Health Communication: Future Directions, Seeds of Change”.  Atlantic Journal of Communication 20(1):1-4.  DOI: 10.1080/15456870.2012.637023. (2012).

Poe, P.Z. Direct-to-consumer prescription drug ads in the US:  A qualitative study of older adults using grounded theory to study DTC ad response. International Conference on Communication, Medicine and Ethics (COMET), Boston, MA. (2010).

Poe, P.Z., Bohl, A., Meischke, H., Hammerback, K., Williams, B., and Phelan, E.A. (2009).  A qualitative study of older adult motivators and barriers from “joiners” and “non-joiners” of four Seattle-based fall prevention and physical activity programs. American Public Health Association Conference.  Philadelphia, PA.  (2009).

Poe, P.Z. (2009). Communicating public health information. In C. U. Battle (Ed.), Essentials of Public Health Biology: A Companion Guide for the Study of Pathophysiology (pp. 557-566).

Poe, P.Z. (2007). “Health-media literacy” for the elderly:  A symbolic interactionist analysis of how older persons perceive health information and marketing in prescription drug advertisements.  Doctoral Dissertation, Temple University, Philadelphia, PA.

Poe, P.Z. Co-author.  U.S. Department of Health and Human Services. Quick Guide to Health Literacy and Older Adults: (2007).

Professional Information

Professional health education and communication workshops developed for hospital and other healthcare professionals, medical interpreters, health educators, spiritual retreat centers and cancer patients.

Contact Information

Office location: Kline Hall Room 206
Mailing address: University of Sciences
600 South 43rd Street
Philadelphia, PA 19104-4495
Office Phone: 215-895-1136
Office Fax: 215-596-7625

p [dot] poe [at] usciences [dot] edu