Barbara J. Diemer, DBA

Barbara Diemer

Barbara J. Diemer DBA

Assistant Professor of Pharmaceutical and Healthcare Business

Education

DBA (Walden University)

MEd (Temple University)

BS, MBA  (La Salle University)

Research Interests

Dr. Diemer’s research interests focus on success factors of expatriates and their influence on management and the influence of social media on customer engagement and marketing strategies.

Synopsis

Dr. Diemer has previously worked in various Marketing and Market Research roles in the Pharmaceutical industry for over 10 years. Her experiences include management of domestic and global market research projects and various brand marketing and lifecycle management initiatives.

Selected Scholarly Activity

Diemer, B. (2017). Expatriates' Cultural Intelligence and Work Outcomes in China. Pacific Business Review International, 10(2), 36-52. Retrieved from http://pbr.co.in/

Diemer, B.J. (2016). The relationship between cultural intelligence and work outcomes of expatriates in China (Order No. 3739453). Available from ProQuest Dissertations & Theses A&I. (1750996881). Retrieved from https://search.proquest.com/docview/1750996881?accountid=29001

Contact Information

Office location: Whitecar Hall, 2501
Mailing address: University of Sciences
600 South 43rd Street
Philadelphia, PA 19104-4495
Office Phone: 215-596-8583
Office Fax: 215-596-7464
Email:

b [dot] diemer [at] usciences [dot] edu